I watched a video at ABCNews.com last month. Tory Johnson recommended several ways of making extra money with social media tools (http://abcnews.go.com/video/playerIndex?id=9600813), one of which is Twitter.
Marriott also adopted Twitter as part of its social media strategy. After its renovation of 38 properties in UK and Ireland, Marriott invited celebrities and other Twitter users to share their Marriott experience with their followers.
I am not sure if these celebrities are already “fans” of Marriott or how much Marriott pays to the celebrities, but Gail Porter, Sarah Cawood, Angela Griffin, and Max Rushden are among those who have committed to this campaign. If you run a hotel or a restaurant, will you pay somebody to tweet about your business?
References:
CatererSearch.com: http://tinyurl.com/linchikwok02242010-3
Picture was copied from: http://www.webdesigncompany.net/social/
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
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