Managing the Content in Social Media

Whether a business should start using social media or not is out of the question. The truth is no matter if a restaurant or a hotel chooses to get involved in social media or not, customers are probably already been discussing their experiences somewhere in the Internet. We just need to act proactively and be aware of how to manage the content being shared.

Now, Hoteliers can use SearchVIEW and ReviewAnalyst to track, analyze, and react to guest comments. Furthermore, if they want to estimate the return on their investment in Facebook and Twitter (time of course, and possibly money), Link2Brand.com can help them calculate how many reservations are actually generated from those social media websites.

Want to know more about how reliable these softwares are? Probably you can find the best answers by googling the products or searching the products in social media websites. If you have tried these products, what are your experiences?

References:
Hospitality Update: http://tinyurl.com/linchikwok02222010-2
HotelExecutive.com: http://tinyurl.com/linchikwok02222010
Video was downloaded from: http://tinyurl.com/linchikwok02222010p

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Linchi Kwok, Ph.D.

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