My career consulting experience informed me that few college students would consider working for a quick service restaurant chain. Most students prefer to work for big full service hotel or restaurant chains. Here, I would like to share with you an ABCNews video about the experimental kitchen in McDonald. Working in a quick service restaurant chain does not mean a lower pay job. In fact, people in the fast food business could be very influential. After watching this video, will you consider working in a quick service restaurant?
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
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