We have discussed several examples of how social media may do for a business in this blog before --- e.g. 4food and Mobile Food Truck (a Facebook video). This CNN video provides another successful example of using social media in mobile cupcake business. Even though this video does not reveal much new information, it shows the importance of tying every social media tool together. This is the way to build a brand with consistent messages and maximize the strengths of a variety of social media tools. Do you agree?
This is a simple idea that was well implemented to get their name out there. Not only is their advertising free, it is real time advertising, meaning that rather than putting an add in the paper for the following week they are letting the customer know exactly where they will be at a moments notice. This is beneficial to the consumer to know immediately because they may forget about advertisements they read in the paper. Most people get twitter updates on there phone making it a friendly reminder to spend their money; especially if they are in the area when they get the twitter update.
ReplyDeleteI've heard about this through food network. They have the whole "Truck Race" for foods and now a days i seem more travel trucks than actually sit downs. There's a truck called "waffle and dinges" and it was featured on food network for serving delicious Belgian waffles. The way they become so famous is because you have to catch them on the right time. They advertise through facebook and twitter because social media and technology plays a huge role in our lives today.
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