Even though Groupon can substantially increase the traffic of a business (as suggested in the second NBC News video), business owners may also feel the burden of carrying the costs of deep discounts and commissions (as suggested in the first CNN News video). In fact, the CNN News video also mentioned e-mail promotions --- you may be interested in a relevant discussion on E-mail Marketing in this blog. What do you think? Does Groupon benefits or hurts business?
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
Follow up with an IncMagazine Study: One Third of Businesses Don't Profit from Groupon Deal http://bit.ly/cxhnrz
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