Four Seasons Hotels and Resorts host many events every year, from private wedding receptions, corporate retreats, professional conferences, to PGA’s Byron Nelson Golf Tournaments. These events have different purposes and may request distinguished service or products. What Four Seasons do in creating that many impressive events? The answer is “combining beautiful designed settings, delicious food, and skilled event coordinators who keep all the elements moving smoothly and seamlessly.”
Four Seasons noticed today’s event planners prefer to have all function rooms on the same floor. Accordingly, the hotel “incorporated this layout concept” in a recently renovated property in London. This new floor plan provides a central area for mingling and socializing.
Another big change Four Seasons made is to create “rooms with views.” Such design not only brings more natural energy to function rooms, but also captures “the excitement of a big city or the beautiful landscapes of a remote resort. In addition, the flexibility of ballroom designs also maximizes a space’s versatility. Technology is crucial; the decors and space need to be “transformable” from serious business meetings to glamorous social occasions.
A well-designed work environment also influences staff members’ attitude. Four Seasons provide spacious locker rooms, changing facilities, and generous dining rooms for staff. Happy associates “share a warm, friendly manner with guests.”Last but not least, it takes well-trained and professional event coordinators to bring the key elements together. They are the ones who “deliver a flawless event.”
Four Seasons’ case shows a great example of what event management entails --- functional facilities, quality of food, exceptional service, and professional event planners. How do you assess Four Seasons’ best practices in event planning?
References:
Four Seasons Magazine: http://tinyurl.com/linchikwok09172010
Picture of Four Seasons Hotel & Resort in Los Colinas TX* was downloaded from http://tinyurl.com/linchikwok09172010P
* For years, this property hires over 100 hospitality students from Texas Tech University every spring to help out with the Byron Nelson Golf Tournament.
Four seasons seems to taking the perfect "big picture" look at what their target market wants. They are evaluating their space to see if it is meeting customer expectations, and also to see how they can improve. No wonder why they are considered to be the biggest competition on the market...
ReplyDeleteI personally have never been to a conference held at Four Season's, but from past leadership conferences, business retreats and ballroom events that I have been too, it seems as though they are offering all of the key elements. Now, I'd love to try their establishment out for myself! But, I'm still curious to know if their customers believe that the work that they will get accomplished at these retreats is worth the hefty cost of having their conferences here though.
The space that they are offering seems to invite innovation. When you are in such a luxurious room, the possibilities for your business seem endless. The room itself encourages you to think big, and imagine the possibilities. The hotel's advertisements can even give the business's that patron the Four Season's marketing and PR ideas since they are so successful already.
The Four seasons is truly achieving their mission statement by helping their customers find success inside their walls.
~Hotel & Resort
Some business travelers are actually required to stay in the best hotels in town according to their company policies --- because the image of the hotels needs to match the one of the company, or at least of the executives of the company. Under the same rationale, there are some companies only want to host their events in luxury hotels. However, meeting those top clienteles is not that easy. From this article, it seems to me Four Seasons focuses on every detail in order to offer the best service to guests.
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