Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
I am happy to hear that Marriot decided to bring themselves over here to Syracuse presenting an All-suite hotel. From the look of your album on Facebook, the interior design seems very "home" like and "welcoming". I think the reason why thy put the market at a hotel is for guest to buy what they need without having to go out of the hotel which is a great way to have your guests spend more money at the hotel. I think it was a great idea for Marriot to use earthy colors such as blue and green for "going green" kind of.Their guest rooms are lovely and new. It seems comfortable and very modern and up to date.
ReplyDeleteHowever, though they are new hotel, do you think they will last in the years to come? Do you think they will be able to upkeep their hotel in Syracuse and be on top? What makes them different than the Sheraton located on the Syracuse Campus and what exactly do they have to offer that other hotels don't ?