Personal Brand and Social Media

What a person puts on his/her social media websites reflects this person’s personal brand. This Wall Street Journal Online video features an interview with a consultant who recently gave a talk on social media. Here are three key points being discussed:

1. Any online platform that allows two-way or multiple-way interactions can be described as social media.
Think deeper: “Still feeling reluctant to adopt a social media strategy? Please think again.”

2. Social media can increase the awareness of a person’s personal brand because quite often, people’s social media profiles appear on the top of Google!Search results.
Think deeper: “Social-media job search tips” and “tips on online job search: An ABC News video” (tips on building an authentic personal brand).

3. A big mistake for many social media users is that they fail to put a professional profile picture on the Internet.

How do you define your personal brand in social media? Any suggestions?

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