What Channels Does Goupon Use in Talent Acquisition?

Probably because of a long-lasting recession, coupons have come back to life, but in a different way. Online discounters like Groupon are very popular. According to the Fortune Magazine, Groupon has grown from 37 to 7,100 employees within 21 months. Ironically, this Internet/mobile discounter does not rely on the “net” to support the company’s dramatic growth. Then, what channels does Groupon rely on in talent acquisition?

The answer is employee referrals. Groupon uses internal recruiters, hiring managers, and social media tools such as Twitter and LinkedIn. “About 40% of new hires come from employees.” When employee referrals are so important these days, job seekers had better know how to leverage the power of their social network. So, forget about what you can do for a minute, my question for job seekers today is: Do you know the right person who can help you get a job?

Relevant recent discussions:
Tips for College Graduates on Job Hunting

Social Media and Job Search III

References:

Elmer, V. (2011, July 25). Hiring without a net: Groupon’s recruiter speaks. Fortune, p. 34.

The picture was downloaded from Bucksays.com.

Comments

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...

In what ways will AI affect restaurant operations?

A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations. Menu Engineering and Quality Control AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly. AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item. Consumer Experience AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants an...

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P

Linchi Kwok, Ph.D.

Search This Blog