Skip to main content

Some Rules to Follow When Using Pinterest

Founded in 2009, Pinterst is BIG and here to stay. In February alone, Pinterest attracted 17.8 million unique users. As a matter of fact, I see at least one of my Facebook friends is getting on Pinterest every day.

People use Pinterest to share “collective ideas” on their pin boards, such as recipes, fashion, décor, and tourist destinations. For companies like restaurants and hotels, Pinterest is a great place to show case their products and services and draw traffics to their websites. Usually, it is not an issue if a user takes a picture and posts it on their pin board(s). The legal issue may arise when users share a picture or video that is produced and owned by somebody else. Accordingly, Therese Poletti at the Wall Street Journal provides some rules that users should follow:

  • The safest way (especially for companies) is to pin the content that is created by the user or anything that the user owns the copyrights.
  • Old photos that are dated in 1923 or before are safe.
  • Posting a picture for recipes is fine “as long as you are creating the text of the recipe yourself” --- if one has cooked something with their own recipe, I actually feel it is safer to just go ahead and take a picture on his/her own.
  • One must not have any intension of trying to profit off somebody else’s work if others’ picture or video are used --- companies may find it difficult to justify if they are pinning others’ work without giving the content owners the credit.
  • Never claim somebody else’s work is the user’s own work.

The legal issues of sharing content on the internet could be very complicated. On one hand, people or companies may want others to “share” their content for publicity purposes; on the other hand, the content owners also want to protect their intellectual properties. Individual users may find it easier to justify that they have no intention of making profits out of the content they share on the internet. Actually, Pinterest enables users to give credits to the original sources by capturing the hyperlinks of where the pictures or videos come from. If I were running a Pinterest account for a company, however, I will be very careful by only posting something that the company created or owns the copyrights.

Are you on Pinterest? What are you experience with the website? If you share things on the internet but do not have the copyrights, what do you do to protect yourself from being sued by the content owners?

References:
Therese Poletti, 2012, March 14. Is Pinterest the next Napster? The Wall Street Journal, pp. B4. Also available online.

Comments

  1. This article is very interesting to me for a few reasons. I have not followed the trend towards pinterest. In my opinion, pinterest is just another version of twitter and Facebook. All of these social media sites are ultimately the same. You log on to see what your friends are posting, and to see what your friends friends are posting and to see who likes what. I think that the sudden interest in pinterest will eventually fade.
    Another thing interesting about this topic is the fact that people are aware of the risks involved in posting things online, and yet they continue to find more ways to post things online. As if twitter and Facebook aren't enough, they need a new outlet to discuss useless information. I think people should realize the same thing I've realized. Sites like pinterest are just fads, their popularity will eventually fade, and soon we'll be left with the originator of social media sites; Facebook!

    ReplyDelete
  2. I absolutely love your site.. Excellent colors & theme.
    Did you make this site yourself? Please reply back as I'm hoping to create my very own site and want to learn where you got this from or just what the theme is called. Appreciate it!
    Check out my webpage Go At this site

    ReplyDelete
    Replies
    1. Thank you very much. I actually did not do much. Honestly, I just use a default template designed by Blogspot.com. Then, I changed the color to what I like, adjust the width and length a little bit, and add the gadgets I want. BTW, the ShareThis app does not work at all on IE but runs very well in Firefox and Google Chrome. You may find instructions of how to install ShareThis app on the internet.

      I started blogging in Jan 2010. In the past, I changed the template two or three times and added more gadgets when I become more experienced in blogging. It takes time to grow; I am just making some progress even though I am doing a better job than I first started. I will make changes in the future.

      Delete
  3. The credit for my successful Pinterest account goes to PinPinterest [com]. I used to spend a lot of time on Pinterest and still, I was not able to get a decent amount of followers. For the first time, I used PinPinterest for my Pinterest account automation, and it became the savior of my sinking account. Within a few weeks, I got a lot of active followers, thanks to PinPinterest.

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...

In what ways will AI affect restaurant operations?

A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations.     Menu Engineering and Quality Control    AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly.     AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item.     Consumer Experience   AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants an...

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P