Linchi Kwok, Ph.D.

On March 10, I published an article entitled " Hotels, Restaurants Respond to Shifting Customer Base " on MultiBriefs.com.  It is good to see hospitality companies are developing fresh concepts and new brands to target younger generations, such as Gen Y and Gen Z, but at the same time, I am a little worried about the strategy of marketing a new product/service strictly to one generation but not the others (e.g., the AC Hotel by Marriott).  If  a hotel or a restaurant only targets Millennials, for example, does it mean the establishment would not welcome other generations?  I argue if it would be better to market a new product/service as a "classic" brand or a new life-style brand that would welcome all generations.  What do you think?   References: The picture was downloaded from Gather.com

When it comes to breakfast fast-food, McDonald’s is usually the first company that comes to our minds.  From their signature Egg McMuffins, to their up and coming McCafe, the thought of having a warm golden arched, hash brown in the golden mornings of the day is an appeal that many of us can resonate with.  Currently, many companies are also considering taking a part in the breakfast market. Breakfast is slowly becoming a great part of the fast food lifeline – resulting to be a business contributing more than $50 billion dollars in revenue, as stated by USA Today.   With all this in mind, Mexican fast-food chain, Taco Bell is taking a step to participate for their fair share in the breakfast market as they will be launching a completely new breakfast menu.  By mid-March, consumers will be given the option to purchase drip coffee, Waffle Tacos or A.M. Crunchwraps.  To appeal to their target Millennial crowd, these items will be easy to hold and available a half ...

In a recent post I shared on MultiBriefs.com , I discussed the future of the traditional central reservation centers (CRCs) in hotels.  If CRCs are determined to "step down from the stage," what can hotels do to prepare for the future?  Will a mobile service center be the answer?  If so, what will a mobile service center do? What changes do you anticipate in CRCs?  If you work in a hotel's CRCs, what changes have you seen in the past five years? References: The picture was downloaded from PhonePhunnies.com