Is It Possible to Develop a “Classic” Brand and Market It to All Generations?

On March 10, I published an article entitled "Hotels, Restaurants Respond to Shifting Customer Base" on MultiBriefs.com. It is good to see hospitality companies are developing fresh concepts and new brands to target younger generations, such as Gen Y and Gen Z, but at the same time, I am a little worried about the strategy of marketing a new product/service strictly to one generation but not the others (e.g., the AC Hotel by Marriott). If a hotel or a restaurant only targets Millennials, for example, does it mean the establishment would not welcome other generations? I argue if it would be better to market a new product/service as a "classic" brand or a new life-style brand that would welcome all generations. What do you think?

References:
The picture was downloaded from Gather.com

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Linchi Kwok, Ph.D.

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