Linchi Kwok, Ph.D.

Finding a dream job is not about what others tell you what is the best for you. It is all about "fit." If you find a perfect-match (employer), you and your employer will be happy, and you will be successful in what you are doing at work. So, forget about the stereotypes others put on you. For example, just because somebody else has a good experience with an employer, or because an employer is perceived to be "superior" (e.g. a luxury hotel chain vs. a limited service hotel chain), it does not necessarily mean you will be happy working for this particular employer.  Imagine if you were a vegetarian and forced to eat a filet mignon or a lobster tail. No matter how tasty everybody else tells you, would you be happy and able to finish the meats on the plate? Likewise, if you were a meat lover, would you be happy to eat veggie meals for the rest of your life?  Visit http://bit.ly/lk052115 for the full discussion.  #JobSearch #Career #Advice #PersonalityFit...

From 2011 to 2014, Californians can see how drastic the severe drought our planet has been facing is. Before Governor Brown declared in 2015 the Drought State of Emergency California was in, the U.S. Environmental Protection Agency (EPA) commenced the WaterSense H 2 Otel Challenge in the month of February of 2014. The principle of this challenge is to motivate all hotels to “ACT: Assess, Change, and Track.”. Since the last time I personally stayed at a hotel, I remember how water captivated an elegance on the premises. On the other hand, water isn’t only used as a decoration, but for different departments and functions in a hotel. Some of the biggest uses for water within these departments are kitchen/dishwashing, pools, cooling/heating, laundry, and landscaping. Unfortunately, during these past 10 years, the cost of water has increased and the 15% of total water that is used within these institutional facilities would have to begin undergoing water-efficient techniques for the v...

In January, I had the honor of representing the students of the Los Angeles Founding Chapter of NEWH (Network of Executive Women in Hospitality) in Dallas, Texas for its biannual national conference. NEWH is an organization committed to the future of the hospitality industry. The members are primarily in the design sector of the industry. I had the opportunity to meet with designers, production managers, suppliers, and many more interesting people. Within the context of the conference, I attended workshops addressing the future of the industry (primarily from a design standpoint). Professional panelists discussed the upcoming trends and ways for companies to be ahead of the game. The panelists expressed that the industry is moving toward more modern design. In both hotels and restaurants, the future trends will ensure more space for the guests. Designers are aiming to make the space feel as big as possible rather than as full as possible. Through furniture, designers are doing...

The Camelback Lodge and Aquatopia Indoor Water Park opened on May 1 st , 2015, in Tannersville, Pennsylvania. This water-park is considered as the largest indoor water-park in the Northeast. Personally, I have never been to an indoor water-park before, but I am very intrigued and inclined to visit one. This new water-park and hotel will be a great tourist attraction for vacation goers and leisure travelers. It offers 453 guest rooms and suites with plenty of options to choose from. Not only will this attraction be successful, but it can potentially give Tannersville, Pennsylvania more recognition and success for other businesses around the area. For example, nearby restaurants or museums will generate more business. The Camelback Lodge and Aquatopia Indoor Water-Park offers many activities for the whole family like water slides, swimming pools, hot tubs, and other non water activities such as an arcade, rock climbing, spas, and fitness centers. In essence, this water-park has act...

Last, I published a research study in Worldwide Hospitality and Tourism Themes , and I shared a brief discussion about this study on MultiBriefs.com .   In this study, I led a research team to investigate how restaurants' B2C communication strategies evolved on Facebook over time and how consumers' reactions to a variety of Facebook messages changed over time.  We analyzed 2,463 Facebook messages initiated by 10 restaurant chains in the fourth quarter of 2010, 2012, and 2014.  We have found status updates experienced a substantial decrease by restaurants while usage of photo updates increased dramatically in the same period.  Photo remained to be the most "popular" media type, receiving most "Likes," comments, and shares from consumers.  Video was not "popular" at all in 2010 but experienced a slight increase in usage and slowly emerged in 2012 and 2014 as another "popular" media.  Drawing from the research findings, I made the follow...