It is commonly believed that the growth of Airbnb has made a significant negative impact on the hotel business. There are also empirical studies that have documented Airbnb's negative impacts on hotels. That makes sense. As a substitute of the traditional lodging products — hotel rooms — every transaction on Airbnb means a loss of revenue for hotels or online travel agents ( OTAs), such as Expedia and Priceline, which also sell hotel rooms. Thus, it is not surprising to see hotels, Airbnb and OTAs are firing up for a new war . Hotels, for example, are finding every possible way to stop the growth of Airbnb , even though hotels' book-direct strategy might push OTAs to work closely with Airbnb . Meanwhile, Airbnb is aiming big and wants to become a full-service travel company to compete with both OTAs and hotels. So, it is really not a question of whether Airbnb has become a big threat to local...
Hospitality/Tourism Management | Service Marketing | Information Technology