Destination marketing organizations (DMOs) are responsible for the management and marketing of a tourist destination. As a means to promote a destination, DMOs provide a variety of services to the tourists as well as other hospitality and tourism businesses in the area. While DMOs usually operate in different geographical and administrative levels — namely in the national, regional/provincial/state or local level — current research suggests that DMOs generally provide the following services: M embership management, such as routine, ongoing programs (e.g., regular meetings and networking sessions), special area programming (e.g., guest speaker and strategic-planning sessions) and membership development programs (e.g., workshops and seminars) Training and education, such as workshops on special topics Data and research, providing useful data for a better comprehension of a market MICE (meetings, incentives, conventions and exhibitions) business creation Publication s,...
Hospitality/Tourism Management | Service Marketing | Information Technology