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McDonald’s flagship store: An example of newly renovated space

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The advance of technology has transformed the way how restaurants and hotels operate the business. When almost everything, from reservations, productions, and service delivery, to the collection of payments, can all be performed by machines, restaurants and hotels must also reconsider how they may better utilize the space for smooth operations.  

McDonald’s opened a new restaurant that looks like an Apple Store

McDonald’s, for example, revealed a flagship store that looks like an Apple Store in Chicago, roughly two months after the company opened a brand new $250 million headquarter in the Windy City’s up-and-coming neighborhood known for its trendy restaurants,. McDonald’s flagship store has a series of new designs, including:
  • The restaurant is located in a glassy, 19,000-square-foot building.
  • More open space is featured for self-order kiosks, mobile order and pay, delivery, and even table service, the services that become increasingly important across the U.S. locations.
  • Table service is offered with digital ordering options. Currently, about 5,000 locations in the U.S. fit the qualifications for such table service.
  • The restaurant highlights the sustainability efforts taken by the company, featuring over 70 trees at the restaurant’s ground floor and on-site solar panels.  



McDonald’s nationwide restaurant makeovers

Along with the new flagship store, McDonald’s announced its plan to spend $6 billion on nationwide restaurant makeovers. This project, which is expected to complete by 2020, will transform most of the company’s restaurants through construction and modernization. The newly renovated restaurants will feature:
  • Refreshed exterior designs
  • Modernized dining room with new furniture and globally or locally inspired décors.
  • Digital self-order kiosks
  • Remodeled counters for table service
  • Digital menu boards inside the restaurant and at the drive through
  • Designated parking sports for curbside pick-up through mobile order and pay
  • Expanded McCafé counters and larger display cases

Additionally, McDonald’s has introduced McDelivery with Uber Eats at over 5,000 U.S. restaurants to embrace the food delivery trend.

Even though some critiques believe McDonald’s initiatives of making over its stores are only playing catch-up, I believe such changes are critical for the company to update its image. Plus, it is time for restaurants to reconsider how they better utilize the space to optimize their operations.  

Hotels are renovating the space too

Hotels also update the service and space in responding to the shifts of customer base and demands. Some hotels, for example, added more local flavors into their designs. It also becomes essential for hoteliers to make a space “Instagram-ready” when more travelers rely on technology in travel planning.

Other hotels incorporate the healthy living concept into its service offered. Recently, Hilton introduced the in-room fitness concept, allowing travelers to do exercises inside the newly renovated Hilton guestroom in select locations. Westin also has a similar program called The WestinWORKOUT room.

What are the essentials for restaurant designs and hotel designs? What are your suggestions?

Note: This discussion is also published on MultiBriefs.com. The picture was downloaded from BusinessInsider. 
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Comments

  1. UnknownApril 14, 2019 at 6:12 PM

    Elizabeth Garcia HRT 3020- Section 3

    Growing up, I would always go to McDonald's and play in the play pen either by myself or with friends. I've seen McDonald's change over the years and each time it's changed I get pretty shocked. The company started off with two brothers opening a fast food restaurant and by someone coming in and franchising the company it's become the global success that we see today. This fast food restaurant keeps updating their looks to look more modern. They also have self service when ordering your meals, which has cut the jobs of many people because they are no longer needed to take orders. This McDonald's in Chicago looks not only like an Apple Store but a five star restaurant. The fast food chain has turned their flagship into a very nice looking restaurant that will attract clients from all over. The chain is also planning on renovating their other restaurants and it's going to be interesting to see what the new modern McDonald's looks like.

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