In today’s ever-changing world, the hospitality industry seems to be suffering the most as it works to adapt to the newer generations and their lifestyles. Used to instant gratification, the younger generation now has different priorities, thus no longer seeking the experience that people once did. Such changes in consumer trends can be quite challenging to our industry, specifically that of hotels. From faster service to more sustainable measures, recent trends have really been demanding a lot from hotels which, in order to survive, continue to come up with innovative, eco-friendly solutions, while dealing with other problems. Green is Good! With eco-tourism continuing to grow, consumers are gradually recognizing how important environmental conservation is and are now expecting accommodation supporting sustainable and eco-friendly tourism. As a result, companies, such as Marriott International with its new Element hotels, have been creating new brands that would incor...
Hospitality/Tourism Management | Service Marketing | Information Technology