Skip to main content

Indicators show travel and hospitality businesses are picking up


Places are easing coronavirus restrictions. Travel companies are reopening their business with enhanced sanitizing measures. People are ready to travel again.

 

Do you see early signs of recovery? Here are some positive updates, although it is still too early to claim it is business as usual.

 

TSA

 

The Transportation Security Administration (TSA) reported that 430,414 people passed the security checkpoints at airports on Monday, June 8. That was about five times the record low traffic day of 87,543 in April and accounted for 16.27% of the air traffic in the same weekday one year ago at 2,644,981. It is worthy to point out that the figure reported in 2019 showed an 84% increase from 2018, which recorded at 1.4 million only.

 

The traffic reported by TSA continued to climb to 502,209 on Thursday, June 11, the first time when the number passed half a million since the pandemic. Thursday’s traffic was at 18.77% of the 2019 level at 2,675,686.


Airlines

 

United Airlines plans to restore flights in 150 U.S. and Canadian destinations in July, most of which were suspended due to COVID-19. Meanwhile, 140 nonstop routes will also be restored. Even though the airline’s domestic capacity in July is only expected to reach 30% of the same period in 2019, that is already an improvement of 87% from June.

 

American Airlines planned to fly 55% of the carrier’s domestic schedule in July. By comparison, the airline only flew 20% of its schedule in May.

 

Delta Airlines grounded hundreds of airplanes as the pandemic hit. The airline has brought 16 airplanes back to service in June and plans to add another 74 planes in July.

 

Other carriers, such as Virgin Atlantic, EasyJet, and Ryanair, are also planning to restore more routes in the summer.

 

Hotels, home-sharing, and vacation rentals

 

Hotel performance also showed signs of improvement, according to STR (Smith Travel Research), a leading data analytics provider for the lodging industry. For the week ending June 6, STR found the following in the U.S. market:

 

·      Occupancy: 39.9% (-45.3 percent change from the comparable week of 2019, but up from 22% from the week ending April 11)

·      Average daily rate: $85.01 (-35.9 percent change)

·      Revenue per available room: $33.43 (-65 percent change)

·      Top markets with occupancy above 45%: Norfolk/Virginia Beach, VA (48.4%) as well as New York, NY (47.1%).

·      Top markets with occupancy between 40% and 45%: Phoenix, AZ, Philadelphia, PA-NJ, Tampa/St. Petersburg, FL, Atlanta, GA, and Detroit, MI.

 

The search for Vrbo was up from last year, although the queries for Airbnb was down 10% from last year. The search for hotels, however, was still down more than 60%. Additionally, Airbnb already saw a 70% increase in bookings in the first week of June than the week of April 6 – 12.

 

The demand for home-sharing and vacation rentals since COVID-19 mostly came from the travelers who traveled within 200 miles, a trip that typically can be completed with a tank of gas. In general, the data suggests that home-sharing and vacation rentals, along with luxury hotels, will likely recover before other lodging products.

 

Restaurants

 

Only curbside or delivery service was allowed in most restaurants during the pandemic. Now that more states have loosened restrictions on indoor dining, the data from OpenTable show that restaurant bookings are back to 70% of their previous levels.

 

NPD Group, a U.S. market research firm, tracks the transactions from 70 restaurant chains. The data suggests:

 

·      Transactions in fast-food restaurants fell to the lowest point, at 41% in the week ending April 12, but they are getting back to the pre-pandemic sales level now.

·      Full-service restaurants received the hardest hit. Transactions were down over 70% since the last week of March till early May. In the week ending May 24, transactions in this segment were still down 42%.  

·      As many as 30% of independent restaurants, however, are expected to close for good.

 

The labor market

 

While the unemployment rate remains high, some fast-food restaurant chains began hiring in the summer. Dunkin’s, for example, plans to hire 25,000 workers. Yum Brand’s Taco Bell wants to add 30,000 new employees in the summer. The fact that fast-food restaurant chains are hiring new employees is a good indicator that this segment is recovering. 

 

The new challenges

 

The workplace will no longer be the same as before. It becomes even more critical for employers to provide safe environments for both the employees and clients.

 

Even with extra safety measures, however, businesses might still find it challenging to fill the vacant frontline positions that pay minimum wages. Some people may not feel comfortable returning to work yet; others may simply not want to go back.

 

A friend of mine, who is a restaurant owner herself, told me that she furloughed about 100 employees during the pandemic. Now that she is reopening her restaurants, her staff told her they would rather take the unemployment benefits than working for an hourly wage.

 

Larry Kudlow, the Direct of the White House National Economic Council, is urging to replace the unemployment benefit boost during the pandemic with a return-to-work bonus. While there are still debates on such a suggestion, Idaho’s Governor Brad Little has announced that the state’s residents on unemployment would receive a one-time bonus of $1,500 for returning to work full-time, or $750 for working part-time.

 

Where do you see signs of recovery? What challenges face today’s businesses? 


Note: This post is also published on MultiBriefs.com; the picture was downloaded from BlueSwanDaily.com

Comments

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...

In what ways will AI affect restaurant operations?

A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations.     Menu Engineering and Quality Control    AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly.     AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item.     Consumer Experience   AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants an...

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P