Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
The Cruise Line industry has understandably been one of the industries which has suffered the greatest amount of financial loss and characteristics of unknown as the pandemic still occurs once year later. I believe that they did not receive the support from the government because unlike airlines and trains, they are a unique industry similar to Tour Operators in Hospitality who could not effectively operate cruises or tours. These examples rely heavily upon travelers to fill seats on the motor coach and rooms on the ship to survive. Furthermore, Cruise Lines are a large and diverse business which requires heavy staffing to order, serve, maintain service qualities, food, and entertainment from departure through arriving back to port. Running a cruise on a limited capacity would not effectively allow them to earn a profit from each tour. While the population is becoming vaccinated, it is not being done quickly enough. There is still the discussion throughout media outlets that the vaccine will be required annually and that it might only last for up to six months. I am personally not going to be travelling especially on a cruise ship until it can be proven that passengers would not be exposed to the virus. - Robert Fayette HRT 4990
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ReplyDeleteIt's reasonable that the cruise industry would not receive as much aid as other transportation industries such as airlines and trains due to the fact that it's just the least efficient way to travel. Sure, airplanes are closer quarters than ships, but it's the difference of a week's journey by ship compared to half of a day's journey by airplane. The only real reason to travel by ship would be for vacation which, of course, isn't essential.
ReplyDeleteWhen COVID-19 was first spreading, there was an infamous story of a cruise liner that caused about every single passenger to catch the virus. With the uncertainty of vaccinations in the future, it's unlikely that people will be taking cruises for a long while unless there were sanctions that guaranteed that each passenger was not carrying the virus along with proof of their vaccination. However, even if that were the case, it's possible for a passenger to contract COVID-19 from the local population whenever the ship docks. Certainly, it's going to be a long time before I decide to hop on a cruise ship.
-Patrick Stephanoff HRT 3020.02
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DeleteI personally don't find the idea of aiding the cruise lines with federal assistance welcoming. Cruise lines have been quite popular for avoiding to pay any U.S. income taxes by registering their ships to a foreign country and using other disreputable tactics. Also, compared to the other transportation services, such as airlines and cargo trains, cruise lines don't count as an essential service. The best that they can do is patiently wait and survive while saving as much cash as possible, until the herd immunity is formed.
ReplyDeleteI personally believe that regardless of herd immunity being formed or not, people will go back to travel once again. COVID-19 will be treated very similarly to Flu and people will travel regardless of the risk. One thing that the public should be aware of is that COVID-19 will never disappear. You can't just erase a virus from existence with a vaccine. We will constantly have a certain number of COVID-19 cases in this country, but the death rate will definitely go down significantly by the time majority of the population is vaccinated.
- Michael Jeong HRT 4990 Section 1
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DeleteCruise Ships were put in a bad spot when the media began reporting on how boat loads of people were contracting the virus and how they were, at some point, quarantine boats. The negative press that was received during this time really brought to life how unsafe boats like this can be if we are facing an unknown virus. In my opinion cruise ships are going to have to work hard to repair this bad reputation. Although requiring vaccines seems to be the most obvious fix, it can also create issues with people who are anti-vaccine. I have never been on a cruise but I would definitely only consider going on one if there was a vaccine mandate in order to board the ship.
ReplyDeleteJessica Elsea HRT 3020 Section 2
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ReplyDeleteAmid the shutdown of the COVID-19 pandemic, the cruise line industry has been one of the most negatively impacted sectors in the hospitality industry. Following the CDC’s order last year to halt sailings for ships in America, the cruise line industry has been stuck at an expensive pause, as companies struggle to maintain the facilities while business has come to a staggering halt. According to the clip from Wall Street Journal, the cruise line industry has seen a loss of over $32 billion in economic activity, as well as a loss of over 254,000 jobs. The COVID-19 pandemic has not only affected cruise line businesses, but also ports and stops that would normally benefit from the traffic of travelers that the industry brings in. Port Canaveral, newly built in Florida, is one example of many ports in the United States that remain completely empty while waiting for new legislative instructions to reopen. While the government passed a stimulus bill that was intended to aid families, workers, and businesses, many cruise-related businesses had been left out of the relief and received no aid. Luckily, the industry continues to remain hopeful as more Americans receive their vaccinations, and travel and tourism slowly start to recover. (Vienna Tan, HRT 3020 Section 03)
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