Many organizations delegate the HR department to manage their corporate social responsibility (CSR) initiatives, and sustainability is an incremental component of such efforts. However, an organization's sustainability efforts go beyond building a strong employment brand for current and prospective employees. It also affects a company's bottom line. Hotels, for example, ensure guests continue to choose their property amongst the rest by providing great customer experiences, high-quality services, and a comfortable stay. Recently, another factor affecting travelers' hotel choice and perception of a hotel brand is on the rise in importance: sustainability. Sustainability is becoming a core focus as it has grown to be a make-or-break for brand images and reputations as their environmental impact comes to light. This brings in the question: How can hotels remain a strong competitor when adapting to the growing importance of sustainability practices within the industry? Sustain...
Hospitality/Tourism Management | Service Marketing | Information Technology